ExpansiveX

We know how creative our distributors are.  You’re self starters.  You see a need and you "get after it" because this is your business, your passion, and your livelihood.  We applaud your efforts.   As our marketing department works to establish solid branding and create brand standards for Xyngular, one area you’ll want to pay close attention to is usage of our Xyngular logo.

In terms of creating brand consistency, it is important that the Xyngular logo be recognizable and be able to evoke an emotional response based on someone’s feelings about the "symbol" of our company – our brand.

Here's an example:  Pepsi.  Just reading that word causes you to recall the familiar blue and red circle with the wave-like curves separating the colors with the word PEPSI in all caps in the middle center.  You envision it on the can, on the bottle, on the delivery trucks, on TV, billboards, and signs.  You almost taste it right now.  Almost feel the bubbles on your tongue don't you?  You remember a time, an experience, a place, a person when you enjoyed a Pepsi along with that experience.  Or maybe that memorable experience is simply a positive one that makes you smile and feel comfortable or satisfied –like the way you feel when you pour a chilled can of Pepsi into a clear glass filled with ice, drink and enjoy.  You may want a Pepsi right now.  That's the power of a brand!

So, how do we build a brand like that?  A brand that people just seem to know and understand?  A brand name that upon seeing or hearing, evokes a positive response.  Well, it takes lots of time, lots of money, and in our industry a lot of sharing, showing, and experiencing.

The point is: all well-branded companies started somewhere, and established a few rules along the way.  The most obvious of which is consistency of logo usage.  When people see our Xyngular logo, they should see it in the right color, in the right type style, with the right amount of "white space" around it, etc.  There's power in consistency because it breeds familiarity – that "Oh yeah, I've seen or heard of that company before" response that helps create a "warm market" of potential customers or distributors.

Another crucial consideration with logo usage, especially in our industry, is the distinction of corporate logo usage vs. logo usage by Independent Distributors.  From a liability standpoint, usage of the Xyngular logo by Distributors must always clearly include the words INDEPENDENT DISTRIBUTOR.  This distinction must accompany use of these logos and should not be removed.  The only time the Xyngular logo should be used without this distinction is when the communication, website, or printed item was officially created, endorsed, or approved by Xyngular Corporate.  This is a legal and liability issue as it relates to industry regulatory and compliance standards.

So, in order to both establish brand consistency, and comply with the guidelines of the Direct Selling Association (DSA), we have made available in our Back Office "officia" logos for use by our Independent Distributors.  You will find three different approved "arrangements" of the logo in our DOWNLOADS area in various resolution formats for whether you are using the logos in electronic media (low-res), personal printing (medium-res), or large format output of banners, posters, etc. (high-resolution).

These logos should be used in place of any other versions or iterations of our logo you may already be using, or intend to use, on websites, emails, social media pages, business cards, flyers, car magnets, banners, or any other use of the Xyngular logo used to build or support your Xyngular business.

Thanks for your participation in helping us begin to build a consistent, meaningful brand.  If you have questions about logo usage or our branding efforts, send email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .